What is Google Instant?

How can Google instant increase your direct sales ?

Last week, Google released Google Instant. You have to adapt to this change if you don’t want to lose many website visitors. In this post, we’ll explain what Google Instant is and you’ll learn what you can do to benefit from the change.

Google Instant is Google’s new way to display search results while the user is typing the query. In fact, Google tries to complete the query during the input, like Twitter.

For example, when you enter “room in Athens” then Google will display the results for the keyword “direct room reservation in paris, cheap room reservations in paris, room reservation near champs elysees…” because Google Instant thinks that this are the most likely queries.

How Google Instant drives traffic

What does this mean for your hotel website?

It’s very likely that the search behavior of searchers will change. Until now, people had to think to refine their queries. With Google Instant, surfers get suggestions while they are typing and many of them will select one of the suggestions. That means that some search terms will get many more searches than before while the number of searches for other terms will decrease.

So, how your hotel can get more visitors with Google Instant search???

Google Instant automatically completes the search query of a user while typing. Google uses the keywords of Google Suggest to complete the query. That means that the keywords that Google Suggest uses will get even more traffic than before. For that reason, your web pages should be optimized for the keywords that Google suggests.

You have to optimize your new web pages for these keywords… If you don’t do this, you’ll miss a lot of traffic! Do not change pages for which you already have high rankings or traffic. Optimize new pages of your website for theses new keywords. The more pages of your website you optimize, the better.

Google Instant is not a new ranking algorithm. It’s a new way in which Google displays the search results for you potential Customers.